1) Build a Lead‑Ready IDX Website
A fast, mobile‑first website with MLS/IDX search turns visitors into leads. Add short forms under listings (Schedule a Tour, Request Info) and auto‑send to your CRM.
- Under 3s mobile load
- Sticky CTA + short forms
- Saved searches + email alerts
2) Create Local Guides (Evergreen)
Guides like “Best Neighborhoods in [City]” collect emails and rank in Google. Update quarterly and link from your homepage.
3) Video Tours & Reels
Short, honest clips outperform polished ads. End with: “See similar homes on my site.”
4) Automate Follow‑ups (CRM + Email)
Most leads die from silence. Use a 7‑day drip, then weekly market notes. Keep replies personal.
5) Google Business Profile (Free)
Verify, add photos, post weekly, and collect reviews. It ranks for “agent near me”.
6) Value‑First Ads
Offer Home Valuation or New Listing Alerts instead of generic ads. Always land on a simple form.
7) Local Partnerships
Co‑create content with builders, lenders, and stores. Swap audiences and referrals.
FAQ
What’s the fastest way to get seller leads?
Run a local Home Valuation campaign to a clean landing page. Follow with a 3‑email sequence and a call.
How do I boost website conversions?
One CTA per page, short forms, proof (testimonials), and instant email/text follow‑up.
Do I need blog posts?
Yes. Monthly guides and updates build trust and rank for long‑tail local searches.